Royal Copenhagen is launching its first new complete service of the 21st century. Elements consists of 15 items, which come in both 15 colours and plain white, and is the work of Louise Campbell, the frontrunner in a new generation of Danish designers.

Strongly traditional and unashamedly modern. The contrasts between the heritage of centuries and life in the new millennium come together in New Blue. On the one hand the shape of the service contains fragments of the Blue Fluted service of 1775, Flora Danica from 1790 and Half Lace from 1885, while on the other hand the service’s approach to colour is so radically different from the traditional blue and white colour palette of Royal Copenhagen.

“Being charged with updating Royal Copenhagen’s heritage was one of the biggest assignments our design studio has ever handled. It took several years of cogitation, detailed research in the enormous archives and a very close dialogue with Royal Copenhagen. It was sheer delight and a colossal challenge,” Louise Campbell reveals.

15 items – 15 colours
It is the first time this century that Royal Copenhagen has launched a complete service, with all the items being developed right from the outset. Elements therefore includes everything from cups and plates in various shapes and sizes to jugs, rectangular platters, salad bowls and dishes. Each item comes in its own colour in addition to plain white, with the palette extending from bright orange to turquoise, cerise and dusky green. The actual pattern is a reinterpretation of Blue Fluted that is denser in appearance and almost twines across each piece with a will of its own, continuing over the edge and leaping from cup to saucer to rediscover itself. The pattern has been painted by hand using a brand new technique that makes this rich use of colour possible.